This Multi-Billion Dollar Makeup Brand Grew 25x in 3 Years

'Trendline' is a new series from Bullish where we look back a the decisions that shaped the most interesting businesses - and what can we learn? In the first episode, Bullish takes you through the rapid growth and surprising success of Ulta Beauty, A multi-billion-dollar makeup and cosmetics retailer. Ulta has had an incredible rise, though a combination of influencer marketing, eCommerce, and adapting to consumer trends. About Us: Bullish is a conversation about money for the curious. Earn more, spend smarter and grow your money it a way that's right for you. https://www.Bullish.News Our FREE Weekly email will make you smarter with money - http://bullish.news/email Follow us https://twitter.com/Bullish https://www.instagram.com/bullish.news/