How @newyorkcity grew to 1.5M followers and evolved her monetization strategy (hint: DTC!).

Liz Eswein has been praised as "The Most Influential Person on Instagram" by Digiday and a member of "The First Family of Instagram" by the New York Times. Today on the Bullish Podcast, we hear first hand from Liz how she secured not only the iconic @Newyorkcity Instagram handle but @Food, @Baking, and @RealEstate How did she grow her followers to over 1.5M today? How she's navigating the ever-changing influencer marketing industry (founder of 2x agencies!) and testing Direct-To-Consumer products via a partnership with NYON®, a lifestyle brand about New York, founded by Quincy Moore. Follow Liz: https://www.instagram.com/newyorkcity New York Or Nowhere: https://newyorkornowhere.com/ -- About Bullish Studio Podcast: Hosted by Bullish Studio CEO Brian Hanly, the Bullish Studio Podcast is a conversation with founders, friends, CEOs, and game-changers about their journeys in business and lessons learned along the way. About Bullish Studio: Bullish Studio is a digital advertising agency and content studio passionate about business, investing, and culture. Partner: https://bullishstudio.typeform.com/getintouch Follow us: https://www.bullishstudio.com/ https://twitter.com/BullishStudio https://www.instagram.com/bullish/